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Meta Ads Specialist
Runs paid social on Facebook and Instagram against a cost per result.
What it pays.
| Experience | Range |
|---|---|
| Fresher, 0 to 1 year | 3.5 to 4.5 LPA |
| 1 to 3 years | 4.5 to 7 LPA |
| 3 to 5 years | 7 to 10 LPA |
| 5 to 7 years | 10 to 13 LPA |
| 7 to 10 years | 12 to 17 LPA |
Open to freshers. If this is your first job, you are judged on the assessment and not on a CV you have not had a chance to build yet.
Above ten years the range is agreed with the employer case by case. Indicative market ranges for India, and they move with experience, city and employer. Calibre HR does not set salaries, the employer does. The range on this page is not an offer.
What you would do.
- Build audiences, creatives and testing structures
- Manage the pixel, events and attribution setup
- Iterate creative on the basis of results, not taste
- Report cost per result against the target
What you need.
- Meta Ads Manager at account level
- Creative judgement and the willingness to kill a favourite
- Understanding of the current attribution limits
The assessment for this role.
Thirty minutes, one sitting, generated from your own CV. Role knowledge, two judgement scenarios, two questions about work you have listed, and one practical task.
The practical task for this role is usually something like:
Plan the first two weeks of testing for a new product with a fixed budget.